Market Development

When the potential is known, here’s how to exploit the opportunity

Many of the environments in which we operate are not familiar with corporate level business therefore a process of market development is undertaken at the earliest possible opportunity to align the expectations of the market with the structures of the client.

This process encompasses, but is not limited to the following areas:

  • Defining and explaining the compliance requirements
  • Defining the USP’s to buyers and quantifying the value of international products vice price focussed business
  • Introducing mutually supporting partners where appropriate and desired
  • Shaping the opportunity
  • Forging the relationships needed within country at government and partner level
  • Providing ‘start energy’ and ‘escape velocity’ to the opportunity